It always seems impossible until it’s done.Nelson Mandela
The first step for advertising to work is to grab the attention of the audience. It totally makes sense, doesn’t it? The whole effort of advertising will be useless if no one pays attention to what you have to say!
Then, after grabbing the attention, it should persuade the audience to take a specific action. But for it to be persuasive, it should be informative. So good advertising not only attracts attention, but also is persuasive.
If you only read the books that everyone else is reading, you can only think what everyone else is thinking.Haruki Murakami
So, I’ve been using this little extension on my Google Chrome called BuiltWith for a while, and I thought it’s worth sharing it with you guys. It really helps that little geeky child inside me!
BuiltWith is a website profiler and business intelligence tool that can help you figure out what your favourite websites are built with! Isn’t that cool!? I think it really is! The least it can do is to help you learn about them, right?
Let’s not start with CDJ straight away (yup, you’re right! That’s Consumer Decision Journey). Instead, think about the Internet and how it has changed so many aspects of our lives! Here, I’ll focus on the way we communicate – and not just on a personal level!